The Daily Breakfast
The Daily was the world's first iPad-only news app in the United States and Australia, owned by News Corporation. It was launched on February 2, 2011 and ceased operations on December 3, 2012, because it could not find a large enough audience quickly.
The Process
How to make The Daily reborn is the design challenge. Over 70% people read the news in the morning. 83% people prefer to read print newspaper rather than digital content. Living in a fast-paced world, more and more office workers have no time to cook in the morning. Thus, a door-to-door delivery service is the best choice for the white-collar.
The Solution
The Daily Breakfast is a personalized news experience that based on the The Daily app data. By connecting with the mobile app the customers can personalize their papers articles and desired breakfast. The customer can get the main content quick, while still be able to read full articles on the mobile app. The Daily gives every person personalized insight into today's news, as fast as possible by partnering with local Kinkos printing suppliers in every city.
Click to view the full size image.
Click to view the full size image.
Click to view the full size image.
Click to view the full size image.
