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7X
The psychology of taste stated that kids need to taste new foods anywhere at least 7 times before they come to accept them. 7X is dedicated to ending the childhood obesity and helping kids eat better—and enjoy the healthy food!
The Process
Based on the 7 times psychology of taste, create a brand which called 7X to lead the actions, not only tell the audience. Studied on the Lasswell Chain of Communication, this brand is facing 3 different groups of audience. The goal is to reduce the childhood obesity.
The Solution
This brand is targeting three different groups of audience: parents, school and kids. The shopping bag for parents, especially for moms to guide healthy cooking direction. The stickers book is designed for school and teacher who are the role of educator. The reward chart can encourage kids to eat more fruit and vegetables.
Shopping Bag with Recipe for Parents
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Sticker Book for Teacher – Front
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Sticker Book for Teacher – Back
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Tasting Reward Chart for Kids
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Stickers for Kids
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Kids Got the Sticker
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